***Guest blog post!! Written by Brand Strategist, Daniela of The Humanista Co.***
PERSONAL BRANDING CAN SEEM LIKE A FUZZY CLOUD IN THE SKY—AMBIGUOUS, HARD TO PUT INTO WORDS, AND BEYOND YOUR REACH. IT’S NOT EXACTLY A PHYSICAL PRODUCT THAT YOU CAN EASILY TOUCH, DESCRIBE, OR GIVE TO SOMEONE.
Instead, it is something much deeper. It is an entire experience—a journey that you create for your audience—that represents what you are all about.
To begin building a personal brand, or to refine the one you have already created for yourself, it is important to understand the building blocks that create a clear, consistent, and visually appealing brand.
Most of all, it is critical that, as you evolve (because you’re a human being and growth is natural in your human journey), you develop a brand that can evolve right along with you and still communicate to others what you are all about at this point in your life.
Let’s talk about the 4 V’s, the main building blocks of a clear personal brand, to help you get started.
1. VOICE: The words you use to talk about your brand....continue reading.
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