In college, I noticed there were two constants in everything visual that I did...
in my art projects, in the way I chose my outfits... there was always color and balance. I didn't think much about it until friends visiting kept asking how I created art that 'fit so well together' with the rest of my home. The initial idea for Your Aesthetic Style was born!
It was only when I started building my business, that I realized just how POWERFUL and VERSATILE my aesthetic style was it enabled me to quickly build social media content, pdfs, graphics and a business wardrobe that were all 'on brand'.
That's EXACTLY why I created YAS Creators Collaborative, a community for both homeowners and business owners to use aesthetic style wherever their creativity leads them!
Living Room Inspiration
CONTRAST = dark + light colors, soft + rough textures
UNITY = repeating colors spread evenly around
SPACE =visible table legs, open corner.
Redesigned Living Room
CONTRAST = dark + light colors, soft + rough textures.
UNITY = by spreading dark colors around the room.
SPACE = opened up corner, all table legs visible.
Rearranging based on aesthetic style and placing the plant as the focal point, achieves a similar look to image above.
CONTRAST= black + white, square + round forms. UNITY = repeating colors spread evenly around
SPACE = between books and objects on shelf.
CONTRAST = dark + light, square + round forms
UNITY = repeating colors + shapes around the room.
SPACE = between books and objects on the shelf.
Rearranging based on aesthetic style and placing black lamp as the focal point, achieves a similar look to image above.
Q: I already know my aesthetic, why is it so important to have a method of explaining it?
A: The word aesthetic is thrown around a lot but it's not easy to explain. I've created a simple 'formula' for how to express your aesthetic and to use as a reference point. Whether you're a creative entrepreneur, blogger, or a stay at home mom, having a simple way to measure if you're going to CONTINUOUSLY like something, cuts down a lot of the guesswork, arguments, or 'on the fence' decisions.
This is how I use my aesthetic style daily and it's been a HUGE time saver in my business and life. We're inundated with choices which makes it easy to become overwhelmed and hard to keep a consistent and cohesive style. Having a specific reference point (your aesthetic style) to judge decisions from is so much easier and FUN.