WAIT...what is Aesthetic Style exactly?
It’s the reason you LOVE that one tablecloth even though it just seems ‘meh’ to your husband. Or when you find the almost perfect jacket, except for the random detail on the shoulder...
Your aesthetic style is the source behind why you find certain images, objects & places more visually appealing than others. In short, it's your own unique definition of beauty.
Your aesthetic style is the source behind why you find certain images, objects & places more visually appealing than others. In short, it's your own unique definition of beauty.
And how do you find it?
Through the Elements and Principles of Design: what interior designers, fine artists, graphic designers use to create beautiful work. Each of us has a unique combination of 2-3 elements & principles that consistently attract us.
Whether it's a living room, a nature landscape, or a coffee mug if it has your unique combination in it, it will stand out more. This is your aesthetic style. Recognizing it though, isn't always easy or straightforward. But don't worry, I've got your back ;)
Whether it's a living room, a nature landscape, or a coffee mug if it has your unique combination in it, it will stand out more. This is your aesthetic style. Recognizing it though, isn't always easy or straightforward. But don't worry, I've got your back ;)
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If you're wondering why you haven't heard of aesthetic style talked about this way before...it's because I INVENTED IT!
In college, I noticed there were two constants in everything visual that I did. In my paintings, in my decor, in the way I chose my clothes in the morning, there was always color and balance. I didn't think much about it until friends visiting my home kept asking how I created art that 'fit so well together' with the rest of my home. The initial idea for Your Aesthetic Style was born! It was only when I started building my business, that I realized just how POWERFUL and VERSATILE my aesthetic style was it enabled me to quickly build social media content, pdfs, graphics and a business wardrobe that were all 'on brand'. That's EXACTLY why I created YAS Creators Collaborative, a community for both homeowners and business owners to use aesthetic style wherever their creativity leads them. |
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Q: How do I find my Aesthetic Style?
A: Self observation combined with The YAS Quiz and exercises I've created. I work together with you to narrow down and pinpoint the 2-3 elements & principles that are MOST appealing to you. Knowing this helps you to focus on the 'essence' of your style and really bring out a 'pulled together' look in any setting: online, in your home, in your outfits etc.
Q: I already know my aesthetic, why is it so important to have a method of explaining it?
A: The word aesthetic is thrown around a lot but it's not easy to explain. I've created a simple 'formula' for how to express your aesthetic and to use as a reference point. Whether you're a creative entrepreneur, blogger, or a stay at home mom, having a simple way to measure if you're going to CONTINUOUSLY like something, cuts down a lot of the guesswork, arguments, or 'on the fence' decisions. This is how I use my aesthetic style daily and it's been a HUGE time saver in my business and life. We're inundated with choices which makes it easy to become overwhelmed and hard to keep a consistent and cohesive style. Having a specific reference point (your aesthetic style) to judge decisions from cuts out all that guess work.
Q: I still don't quite get aesthetic style...what's the difference between this and 'bohemian' 'preppy' 'chic' etc?
A: The difference between a 'look' and your personal aesthetic style is the combination of elements & principles used. The 'bohemian' look has it's own aesthetic style - texture and pattern. If you LOVE that, it's probably because texture or pattern are present in your E&P combo. Knowing EXACTLY what your unique E&P combo is will help you interpret trends and use them in a way that's RELEVANT and TRUE to you. In general, knowing your E&P combo enables you to naturally and continuously create original content that inspires you.
A: Self observation combined with The YAS Quiz and exercises I've created. I work together with you to narrow down and pinpoint the 2-3 elements & principles that are MOST appealing to you. Knowing this helps you to focus on the 'essence' of your style and really bring out a 'pulled together' look in any setting: online, in your home, in your outfits etc.
Q: I already know my aesthetic, why is it so important to have a method of explaining it?
A: The word aesthetic is thrown around a lot but it's not easy to explain. I've created a simple 'formula' for how to express your aesthetic and to use as a reference point. Whether you're a creative entrepreneur, blogger, or a stay at home mom, having a simple way to measure if you're going to CONTINUOUSLY like something, cuts down a lot of the guesswork, arguments, or 'on the fence' decisions. This is how I use my aesthetic style daily and it's been a HUGE time saver in my business and life. We're inundated with choices which makes it easy to become overwhelmed and hard to keep a consistent and cohesive style. Having a specific reference point (your aesthetic style) to judge decisions from cuts out all that guess work.
Q: I still don't quite get aesthetic style...what's the difference between this and 'bohemian' 'preppy' 'chic' etc?
A: The difference between a 'look' and your personal aesthetic style is the combination of elements & principles used. The 'bohemian' look has it's own aesthetic style - texture and pattern. If you LOVE that, it's probably because texture or pattern are present in your E&P combo. Knowing EXACTLY what your unique E&P combo is will help you interpret trends and use them in a way that's RELEVANT and TRUE to you. In general, knowing your E&P combo enables you to naturally and continuously create original content that inspires you.
