In college, I noticed there were two constants in everything visual that I did...
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in art projects, in my outfits... there was always color and balance. I didn't think much about it until a decade later when friends kept asking how I created art that 'fit so well' with the rest of my home. That's when the initial idea for Your Aesthetic Style (YAS) was born!
It was only when I started building my business, that I realized how POWERFUL and VERSATILE my aesthetic style was it enabled me to quickly build my website, social media content, pdfs, graphics and a business wardrobe that were all 'on brand'. That's EXACTLY why I created YAS Creators Collaborative, a community for women and business owners to use aesthetic style wherever their creativity leads them! |
How Aesthetic Style works...
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Each of us has a unique combination of design elements & principles (E&P) that consistently attract us...whether it's a living room, nature landscape, or a coffee mug if it has your unique combination in it, it will STAND OUT more to you. That combination is your aesthetic style. When you start using it intentionally it becomes an amazing tool to style, edit and curate with sustainably!
Frequently Asked Questions
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Q: I still don't quite get aesthetic style...what's the difference between this and 'bohemian' 'preppy' 'chic' etc?
A: The difference between a 'look' and your personal aesthetic style is the combination of elements & principles used. The 'bohemian' look has it's own aesthetic style - texture and pattern. If you LOVE that, it's probably because texture or pattern are present in your E&P combo. Knowing exactly what your unique E&P combo is will help you interpret trends and use them in a way that's relevant and true to you. |
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Q: I already know my aesthetic, why is it so important to have a method of explaining it?
A: We're constantly inundated with choices which makes it hard to keep a consistently cohesive style. The word aesthetic is used often but it's not easy to explain. I've created a simple 'method' to express your aesthetic. Whether you're a creative entrepreneur or a stay at home mom, having a simple way to decipher your style cuts down a lot of guesswork, decision-making stress and is a HUGE time saver in life and business.
A: We're constantly inundated with choices which makes it hard to keep a consistently cohesive style. The word aesthetic is used often but it's not easy to explain. I've created a simple 'method' to express your aesthetic. Whether you're a creative entrepreneur or a stay at home mom, having a simple way to decipher your style cuts down a lot of guesswork, decision-making stress and is a HUGE time saver in life and business.
Q: Why do I need to become a YAS Stylist or Owner to find my aesthetic style?
A: Most of us might immediately think of one 'element' that you LOVE like color, texture or line. It's the second element or principle of your aesthetic style that's typically hard to identify. So I created a 'shortcut' with the YAS Quiz and exercises to help you out ;) But that's only the beginning!
Recognizing your aesthetic style is a tool that takes time and practice to develop. It helps having others to talk about it with. In the collaborative, we work together to focus on the 'essence' of your style and achieve that 'pulled together' look in any setting: online or offline.
A: Most of us might immediately think of one 'element' that you LOVE like color, texture or line. It's the second element or principle of your aesthetic style that's typically hard to identify. So I created a 'shortcut' with the YAS Quiz and exercises to help you out ;) But that's only the beginning!
Recognizing your aesthetic style is a tool that takes time and practice to develop. It helps having others to talk about it with. In the collaborative, we work together to focus on the 'essence' of your style and achieve that 'pulled together' look in any setting: online or offline.
The YAS Method
Discover
Step 1: Quiz time! Find your aesthetic style.
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Create
Step 2: Use YAS to style your stuff in a 'new' way without buying more.
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Share
Step 3: Post your work and inspire someone!
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YAS Stylists
If you want: to discover new styling possibilities for your home, closet, and other creative projects without buying more stuff! This is for you!
Your Aesthetic Style (YAS) Quiz
Home Redesign Course YAS Library YAS Creator Profile Global Creative Network BONUSES Office Redesign ebook + Life Map exercise YAS Access Pass, exclusive discounts to style workshops LIFETIME access for TOTAL $350 |
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YAS Owners
If you want: a personal brand aesthetic aligned with your brand vision and marketing. This is for you!--> Includes EVERYTHING
in YAS Stylists PLUS Brand Strategy Intensive YAS Branding Masterclass CEO Workbook BONUS Spotlight Interview to promote your business LIFETIME access for TOTAL $650 |