it's about HOW you use it.
Your HomeA beautiful home comes from knowing how to tie all the objects you love together in a beautiful way. |
Your OutfitsUnderstand the link between the clothes you love and discover a new realm of styling possibilities! |
Your BrandCommunicate your brand vision with an authentic aesthetic that stands out from the 'trends'! |
In college, I noticed there were two constants in everything visual that I did...
in my art projects, in the way I chose my outfits... there was always color and balance. I didn't think much about it until friends visiting kept asking how I created art that 'fit so well together' with the rest of my home. The initial idea for Your Aesthetic Style was born!
It was only when I started building my business, that I realized just how POWERFUL and VERSATILE my aesthetic style was it enabled me to quickly build social media content, pdfs, graphics and a business wardrobe that were all 'on brand'. That's EXACTLY why I created YAS Creators Collaborative, a community for both homeowners and business owners to use aesthetic style wherever their creativity leads them! |
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1) WHAT is aesthetic style exactly?
Your aesthetic style is the reason why you find certain images, objects & places more visually appealing than others. It's a tool to help you bring the things you already have, and love, together in a beautiful way. When day-to-day life gets overwhelming with soo many decisions, your aesthetic style helps keep you clear and confident in your choices.
2) HOW does it work?
Your aesthetic style can be used in multiple ways...Here's an example of how to use aesthetic style to redesign a living room without buying anything.
My client's aesthetic style = CONTRAST + UNITY + SPACE.
My client's aesthetic style = CONTRAST + UNITY + SPACE.
Living Room Inspiration
CONTRAST = dark + light colors, soft + rough textures
UNITY = repeating colors spread evenly around SPACE =visible table legs, open corner. Redesigned Living Room
CONTRAST = dark + light colors, soft + rough textures.
UNITY = by spreading dark colors around the room. SPACE = opened up corner, all table legs visible. Rearranging based on aesthetic style and placing the plant as the focal point, achieves a similar look to image above. |
Bookshelf Inspiration
CONTRAST= black + white, square + round forms. UNITY = repeating colors spread evenly around
SPACE = between books and objects on shelf. Redesigned Bookshelf
CONTRAST = dark + light, square + round forms
UNITY = repeating colors + shapes around the room. SPACE = between books and objects on the shelf. Rearranging based on aesthetic style and placing black lamp as the focal point, achieves a similar look to image above. |
3) How do I FIND my aesthetic style?
Through the Elements and Principles of Design: what interior designers, fine artists, graphic designers use to create beautiful work. Each of us has a unique combination of 2-3 elements & principles that consistently attract us.
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Whether it's a living room, a nature landscape, or a coffee mug if it has your unique combination in it, it will stand out more to you. This is your aesthetic style. Recognizing it isn't always easy or straightforward. But don't worry, I've got your back ;)
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Frequently Asked Questions
Q: I still don't quite get aesthetic style...what's the difference between this and 'bohemian' 'preppy' 'chic' etc?
A: The difference between a 'look' and your personal aesthetic style is the combination of elements & principles used. The 'bohemian' look has it's own aesthetic style - texture and pattern. If you LOVE that, it's probably because texture or pattern are present in your E&P combo. Knowing EXACTLY what your unique E&P combo is will help you interpret trends and use them in a way that's RELEVANT and TRUE to you. In general, knowing your E&P combo enables you to naturally and continuously create original content that inspires you.
A: The difference between a 'look' and your personal aesthetic style is the combination of elements & principles used. The 'bohemian' look has it's own aesthetic style - texture and pattern. If you LOVE that, it's probably because texture or pattern are present in your E&P combo. Knowing EXACTLY what your unique E&P combo is will help you interpret trends and use them in a way that's RELEVANT and TRUE to you. In general, knowing your E&P combo enables you to naturally and continuously create original content that inspires you.
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Q: I already know my aesthetic, why is it so important to have a method of explaining it?
A: The word aesthetic is thrown around a lot but it's not easy to explain. I've created a simple 'formula' for how to express your aesthetic and to use as a reference point. Whether you're a creative entrepreneur, blogger, or a stay at home mom, having a simple way to measure if you're going to CONTINUOUSLY like something, cuts down a lot of the guesswork, arguments, or 'on the fence' decisions. |
This is how I use my aesthetic style daily and it's been a HUGE time saver in my business and life. We're inundated with choices which makes it easy to become overwhelmed and hard to keep a consistent and cohesive style. Having a specific reference point (your aesthetic style) to judge decisions from is so much easier and FUN.
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Q: Why do I need to join the YAS Creators Collaborative to find my aesthetic style?
A: It takes TIME and PRACTICE to find your style, so it helps to have others to talk to about it! With some reflective self-observation you could probably figure out your style. I've created a 'shortcut' tool with the YAS Quiz and exercises to help you recognize it easily but that's only the beginning!
Most important is getting familiar with how to use it as a tool and that's why I wanted to make a collaborative where I can continuously work together with you to narrow down and pinpoint the 2-3 elements & principles that are MOST appealing to you. Knowing this helps you to focus on the 'essence' of your style and really bring out a 'pulled together' look in any setting: online, in your home, in your outfits etc.
A: It takes TIME and PRACTICE to find your style, so it helps to have others to talk to about it! With some reflective self-observation you could probably figure out your style. I've created a 'shortcut' tool with the YAS Quiz and exercises to help you recognize it easily but that's only the beginning!
Most important is getting familiar with how to use it as a tool and that's why I wanted to make a collaborative where I can continuously work together with you to narrow down and pinpoint the 2-3 elements & principles that are MOST appealing to you. Knowing this helps you to focus on the 'essence' of your style and really bring out a 'pulled together' look in any setting: online, in your home, in your outfits etc.