There's a reason why certain images, objects, and places consistently attract you.
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Why's it so hard to resist anything with palm trees? Why can't you let go of that sailboat painting even though it seems random with your other home decor??
Something about those items jumps out and makes you go "Oooo LOVE". That's Your Aesthetic Style (YAS). When you know the source behind your visual inspiration (aka your aesthetic style) it becomes an AMAZING tool to style, edit and create with! |
How do I FIND my aesthetic style?
Through the Elements and Principles of Design: what interior designers, fine artists, graphic designers use to create beautiful work. Each of us has a unique combination of 2-3 elements & principles that consistently attract us.
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Whether it's a living room, a nature landscape, or a coffee mug if it has your unique combination in it, it will stand out more to you. This is your aesthetic style. Recognizing it isn't always easy or straightforward. But don't worry, I've got your back inside the YAS Collaborative ;)
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HOW does aesthetic style work?
Your aesthetic style can be used in multiple ways...Here's an example of how to use aesthetic style to redesign a living room without buying anything.
My client's aesthetic style = CONTRAST + UNITY + SPACE.
My client's aesthetic style = CONTRAST + UNITY + SPACE.
Living Room Inspiration
CONTRAST = dark + light colors, soft + rough textures
UNITY = repeating colors spread evenly around SPACE =visible table legs, open corner. Redesigned Living Room
CONTRAST = dark + light colors, soft + rough textures.
UNITY = by spreading dark colors around the room. SPACE = opened up corner, all table legs visible. Rearranging based on aesthetic style and placing the plant as the focal point, achieves a similar look to image above. |
Bookshelf Inspiration
CONTRAST= black + white, square + round forms. UNITY = repeating colors spread evenly around
SPACE = between books and objects on shelf. Redesigned Bookshelf
CONTRAST = dark + light, square + round forms
UNITY = repeating colors + shapes around the room. SPACE = between books and objects on the shelf. Rearranging based on aesthetic style and placing black lamp as the focal point, achieves a similar look to image above. |
In college, I noticed there were two constants in everything visual that I did...
in my art projects, in the way I chose my outfits... there was always color and balance. I didn't think much about it until a decade later when friends kept asking how I created art that 'fit so well' with the rest of my home. That's when the initial idea for Your Aesthetic Style was born!
It was only when I started building my business, that I realized just how POWERFUL and VERSATILE my aesthetic style was it enabled me to quickly build social media content, pdfs, graphics and a business wardrobe that were all 'on brand'. That's EXACTLY why I created YAS Creators Collaborative, a community for homeowners and business owners to use aesthetic style wherever their creativity leads them! |
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Frequently Asked Questions
Q: I still don't quite get aesthetic style...what's the difference between this and 'bohemian' 'preppy' 'chic' etc?
A: The difference between a 'look' and your personal aesthetic style is the combination of elements & principles used. The 'bohemian' look has it's own aesthetic style - texture and pattern. If you LOVE that, it's probably because texture or pattern are present in your E&P combo. Knowing EXACTLY what your unique E&P combo is will help you interpret trends and use them in a way that's relevant and true to you.
A: The difference between a 'look' and your personal aesthetic style is the combination of elements & principles used. The 'bohemian' look has it's own aesthetic style - texture and pattern. If you LOVE that, it's probably because texture or pattern are present in your E&P combo. Knowing EXACTLY what your unique E&P combo is will help you interpret trends and use them in a way that's relevant and true to you.
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Q: I already know my aesthetic, why is it so important to have a method of explaining it?
A: We're constantly inundated with choices which makes it hard to keep a consistently cohesive style. The word aesthetic is used often but it's not easy to explain. I've created a simple 'method' to express your aesthetic. Whether you're a creative entrepreneur or a stay at home mom, having a simple way to decipher your style cuts down a lot of guesswork, decision-making stress and is a HUGE time saver in life and business. |
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Q: Why do I need to join the YAS Creators Collaborative to find my aesthetic style?
A: I've created a 'shortcut' with the YAS Quiz and exercises to help you recognize it, but that's only the beginning! It takes TIME and PRACTICE using aesthetic style as tool in daily life, so it helps to have others to talk to about it! In the collaborative I offer quarterly LIVE Q&A classes where we cab work together to narrow down and pinpoint the 2-3 elements & principles that are MOST appealing to you. Knowing this helps you focus on the 'essence' of your style and achieve that 'pulled together' look in any setting, online or offline.
A: I've created a 'shortcut' with the YAS Quiz and exercises to help you recognize it, but that's only the beginning! It takes TIME and PRACTICE using aesthetic style as tool in daily life, so it helps to have others to talk to about it! In the collaborative I offer quarterly LIVE Q&A classes where we cab work together to narrow down and pinpoint the 2-3 elements & principles that are MOST appealing to you. Knowing this helps you focus on the 'essence' of your style and achieve that 'pulled together' look in any setting, online or offline.
Did you get your FREE guide yet? Pick one or both!
Whether you want to REDESIGN your home or EXPAND your brand, knowing your aesthetic style makes this easier and faster.