You don't need to buy more...

....there's so much beauty in what you already have. 



What it is:

Your Aesthetic Style (YAS) is your personal definition of beauty.  Everyone has a unique combination of design elements + principles that we find consistently beautiful.

These elements + principles of design are the ingredients + recipe to create beauty. It's what designers across all visual fields use to create aesthetically pleasing looks.
Ever wonder why you never get tired of t-shirts with stripes? Or why you love paintings with sunsets so much?
Something about those items jumps out and makes you go "Oooo LOVE".
THAT's your aesthetic style!

Your aesthetic style is the reason why certain images, objects, or places are consistently attractive to you.

How it works:

Here's an example of how aesthetic style can be used to redesign a living room without buying anything. My client's aesthetic style: CONTRAST + UNITY + SPACE.

Living Room inspiration

CONTRAST = dark + light colors, soft + rough textures
UNITY =  repeating colors spread evenly around
SPACE =visible table legs, open corner.

Redesigned Living Room

CONTRAST = dark + light colors, soft + rough textures.
UNITY = by spreading dark colors around the room.
SPACE = opened up corner, all table legs visible.

Rearranging based on aesthetic style and placing the plant as the focal point, achieves a similar look to image above.

Bookshelf Inspiration

CONTRAST= black + white, square + round forms. UNITY = repeating colors spread evenly around
SPACE = between books and objects on shelf.

Redesigned Bookshelf

CONTRAST = dark + light,  square + round forms
UNITY = repeating colors + shapes around the room.
SPACE = between books and objects on the shelf. 

Rearranging based on aesthetic style and placing black lamp as the focal point, achieves a similar look to image above.

Why it's so valuable:

Your Home

A beautiful home comes from knowing how to tie all the things you love together in a beautiful way.

Your Outfits

When you know the link between the clothes you love, you discover a whole new realm of styling possibilities.

Your Brand

Your aesthetic style helps you communicate your brand vision in a beautifully authentic way!

Comparison fades when you know your aesthetic style.

So what's your aesthetic style?

Join the YAS Creators Collaborative to FIND OUT!

YAS Innovator

This is for you if: you want to use aesthetic style to see your home, your closet or any other creative projects with NEW eyes!

YAS Owner

This is for you if: you want to build a loyal community around your brand by aligning your aesthetic style with your brand vision and marketing strategies!

YAS Influencer

This is for you if: you want to add  'a personal touch'  to  the services or products you offer by guiding your clients to understand their aesthetic style!

We're all creative...

Your Aesthetic Style emerged from the realization that, regardless of whether you consider yourself artsy or not, WE NEED CREATIVITY! Creativity encourages us to value our unique way of thinking, because no one thinks like you.
Hi :) I'm Yun-A! (rhymes with 'fun-ah')
I love empowering busy moms and business owners to create a beautiful home or brand that reflects you!

My favorite part is learning from you. I LOVE seeing the ideas and energy that come from your unique perspective. Nothing beats that...not even tea ;)

Read more about Aesthetic Style or the YAS Collaborative.