How'd you get into branding?
I started my business with one goal: spread creativity.
I'd imagine my interior redesign clients transform from feeling unhappy about their homes and daydreaming away on Pinterest to being so in love and proud of their home that they pin photos of it on Pinterest, sharing their creativity with the world!
What I didn't imagine was how much this vision would catapult my brand status and reach. It wasn't until I started noticing repeating patterns in the behavior of my clients and audience:
1. My clients kept coming back and telling me how excited they were about the new products and services I was offering. At first I misinterpreted this as not doing a good job. I thought that if they'd experienced a full transformation they wouldn't need my services anymore. One day, it finally hit me - no wait that's brand loyalty! (sigh...*shakes head* took me awhile lol)
2. My audience described my content with the same word "inspiring" which is a core value of my brand. Best of all was hearing them share about my brand to others without me even asking. That’s when I realized the POWER of having long-term brand vision combined with aligned messaging and images.
What I didn't imagine was how much this vision would catapult my brand status and reach. It wasn't until I started noticing repeating patterns in the behavior of my clients and audience:
1. My clients kept coming back and telling me how excited they were about the new products and services I was offering. At first I misinterpreted this as not doing a good job. I thought that if they'd experienced a full transformation they wouldn't need my services anymore. One day, it finally hit me - no wait that's brand loyalty! (sigh...*shakes head* took me awhile lol)
2. My audience described my content with the same word "inspiring" which is a core value of my brand. Best of all was hearing them share about my brand to others without me even asking. That’s when I realized the POWER of having long-term brand vision combined with aligned messaging and images.
So what's it for you?? What's your long-term brand vision?
YAS Owners empowers you to turn your brand vision into a concrete marketing strategy!
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YAS Owners
If you want: a personal brand aesthetic aligned with your brand vision and marketing. This is for you!
--> Includes EVERYTHING in YAS Stylists ($450) PLUS
Brand Strategy Intensive 90 min call about your brand ($350 value) YAS Branding Masterclass how to use your aesthetic style in your business brand ($97 value) CEO Workbook business wisdom with action steps ($37 value) BONUS Creative Content strategy workshop + workbook ($197 value) $950 for LIFETIME access |
Ever find it hard to describe your style?
You want that 'pulled together look' but the things you love don't seem cohesive... There's a link though! It's your aesthetic style. And you're already styling with it subconsciously...just imagine the possibilities when you start using it intentionally!
"Talking to Yun-A started a process of talking about and pulling out the images on my IG feed which I love and inspire me...It’s crazy how much more cohesive the images are together when I focus on what I really love."
- Keishin Hoshiko, mom + children's clothing designer of Hoshiko Clothing
- Keishin Hoshiko, mom + children's clothing designer of Hoshiko Clothing
Frequently Asked Questions
**Any questions specifically about what aesthetic style is READ HERE**
Q: I'm super busy and not sure if I'll be to commit to doing the work with my schedule.
A: The program is designed to be flexible, picking and choosing what areas you'd like to focus on when.
Q: I'm worried about making DRASTIC changes to my brand look. I've built up a following around a certain aesthetic and I don't want to suddenly start posting something different.
A: You can easily use your aesthetic style AND still reflect your brand colors, theme etc. You don’t need to make drastic changes. Most of the work is about editing and getting to the essence of your aesthetic and what ties everything you create together. You'll also be able to quickly see what to emphasize and highlight that's uniquely you. Your content will still look familiar to your audience because you've already been using it but maybe not consistently. BUT if your personal aesthetic style is very different from what you've built up, then it's better to create a separate brand aesthetic.
Q: What if I want my brand aesthetic to be different from personal my aesthetic style? Will I still be able to expand my brand?
A: YES, understanding how you're already using personal aesthetic style will enable you to create a brand aesthetic that's similar OR different. You would do this by choosing a unique E&P combo for your brand. However, the closer your brand is to your personal aesthetic, the easier it will be to come up with visual content.
Q: Will this teach me about how to build a brand?
A: Not so much, this isn't for beginners in business. This program works best if you already have a basic concept for your brand and the audience you serve. For business development support, inside YAS Creators Collaborative I list resources that I've used.
Q: Does this mean I don't need to work with a graphic designer or photographer?
A: No. I highly recommend working with professionals as you build up your brand. However, knowing your aesthetic style will make communicating with professionals much more smooth. As an interior redesigner myself, 50% of what I do is help my clients get clear and specific about the look they want in their home. The clearer you are about what you want, the easier it is for the designer to create it with you.
Q: I'm not familiar with design terms at all, can I still benefit from this program?
A: Yes! You can absolutely experience the same benefits from the program, it might take a little extra time for you to grasp the design concepts however that's my specialty! Simplifying design concepts and making them relatable to your life. I'll be there to support you need until it really 'clicks' for you.
Q: Is there a payment plan?
A: Yes. You can ask me about the payment plan by sending an email to hey@youraestheticstyle.com and I will walk you through setting it up.
Q: I'm super busy and not sure if I'll be to commit to doing the work with my schedule.
A: The program is designed to be flexible, picking and choosing what areas you'd like to focus on when.
Q: I'm worried about making DRASTIC changes to my brand look. I've built up a following around a certain aesthetic and I don't want to suddenly start posting something different.
A: You can easily use your aesthetic style AND still reflect your brand colors, theme etc. You don’t need to make drastic changes. Most of the work is about editing and getting to the essence of your aesthetic and what ties everything you create together. You'll also be able to quickly see what to emphasize and highlight that's uniquely you. Your content will still look familiar to your audience because you've already been using it but maybe not consistently. BUT if your personal aesthetic style is very different from what you've built up, then it's better to create a separate brand aesthetic.
Q: What if I want my brand aesthetic to be different from personal my aesthetic style? Will I still be able to expand my brand?
A: YES, understanding how you're already using personal aesthetic style will enable you to create a brand aesthetic that's similar OR different. You would do this by choosing a unique E&P combo for your brand. However, the closer your brand is to your personal aesthetic, the easier it will be to come up with visual content.
Q: Will this teach me about how to build a brand?
A: Not so much, this isn't for beginners in business. This program works best if you already have a basic concept for your brand and the audience you serve. For business development support, inside YAS Creators Collaborative I list resources that I've used.
Q: Does this mean I don't need to work with a graphic designer or photographer?
A: No. I highly recommend working with professionals as you build up your brand. However, knowing your aesthetic style will make communicating with professionals much more smooth. As an interior redesigner myself, 50% of what I do is help my clients get clear and specific about the look they want in their home. The clearer you are about what you want, the easier it is for the designer to create it with you.
Q: I'm not familiar with design terms at all, can I still benefit from this program?
A: Yes! You can absolutely experience the same benefits from the program, it might take a little extra time for you to grasp the design concepts however that's my specialty! Simplifying design concepts and making them relatable to your life. I'll be there to support you need until it really 'clicks' for you.
Q: Is there a payment plan?
A: Yes. You can ask me about the payment plan by sending an email to hey@youraestheticstyle.com and I will walk you through setting it up.
About me
Hey! I'm Yun-A :)
For as long as I can remember, I've loved drawing, art & the color pink. I dreamed of being an artist but I switched majors in college because I thought art couldn't change the world. No longer studying art caused me to seek other creative outlets in college, and I started to notice two constants in everything visual that I did. In my paintings, in my decor, in the way I chose my clothes in the morning, there was always color and balance. I didn't think much about it until friends visiting my home kept asking how I created art that 'fit so well together' with the rest of my home. The idea for the aesthetic style course was born! |
Fast forward 8 years and two kids later....my love of art found me again. This time I let it lead me to create my own DREAM career as an entrepreneur! I'm so incredibly grateful to be doing what I absolutely LOVE.
It was only when I started building my business, that I realized how POWERFUL using my aesthetic style was to quickly create social media content, pdfs, graphics and a business wardrobe that were all 'on brand'. And that's EXACTLY why I created YAS Owners. To empower creative entrepreneurs to lean into your intuition by following your aesthetic style to build a brand that reflects you. The best part is the joy that comes from creativity; it's contagious. Bit by bit we're spreading positivity---possibly, changing the world ;) |
YAS Owners is for you if:
*You're a CREATIVE entrepreneur, blogger or influencer.
*You have a BIG VISION and message to share through your brand.
*You have HIGH STANDARDS for your aesthetic and you don't want to settle or feel limited in creating.
*You're willing to put in the work to consistently create VISUAL content that STAND OUTS & ENGAGES your audience.
*You're OPEN to new challenges, collaborating, and thinking out of the box.
*You're ready to LEARN, reflect and GROW yourself alongside your business.
*You have a BIG VISION and message to share through your brand.
*You have HIGH STANDARDS for your aesthetic and you don't want to settle or feel limited in creating.
*You're willing to put in the work to consistently create VISUAL content that STAND OUTS & ENGAGES your audience.
*You're OPEN to new challenges, collaborating, and thinking out of the box.
*You're ready to LEARN, reflect and GROW yourself alongside your business.