How'd you get into branding?
I started my business with one goal: spread creativity.
I'd imagine my interior redesign clients transform from feeling unhappy about their homes and daydreaming away on Pinterest to being so in love and proud of their home that they pin photos of it on Pinterest, sharing their creativity with the world!
What I didn't imagine was how much this vision would catapult my brand status and reach. It wasn't until I started noticing repeating patterns in the behavior of my clients and audience:
1. My clients kept coming back and telling me how excited they were about the new products and services I was offering. At first I misinterpreted this as not doing a good job. I thought that if they'd experienced a full transformation they wouldn't need my services anymore. One day, it finally hit me - no wait that's brand loyalty! (sigh...*shakes head* took me awhile lol)
2. My audience described my content with the same word "inspiring" which is a core value of my brand. Best of all was hearing them share about my brand to others without me even asking. That’s when I realized the POWER of having long-term brand vision combined with aligned messaging and images.
And I love love working with entrepreneurs to experience the same in their brand!
Read more about my branding services HERE.
What I didn't imagine was how much this vision would catapult my brand status and reach. It wasn't until I started noticing repeating patterns in the behavior of my clients and audience:
1. My clients kept coming back and telling me how excited they were about the new products and services I was offering. At first I misinterpreted this as not doing a good job. I thought that if they'd experienced a full transformation they wouldn't need my services anymore. One day, it finally hit me - no wait that's brand loyalty! (sigh...*shakes head* took me awhile lol)
2. My audience described my content with the same word "inspiring" which is a core value of my brand. Best of all was hearing them share about my brand to others without me even asking. That’s when I realized the POWER of having long-term brand vision combined with aligned messaging and images.
And I love love working with entrepreneurs to experience the same in their brand!
Read more about my branding services HERE.
So what's it for you?? What's your long-term brand vision?
The YAS Creators Collaborative empowers you to turn your brand vision into a concrete marketing strategy!
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First by understanding your aesthetic style (aka your unique definition of beauty) in order to communicate your brand values in an attractive and authentic way.
Second by keeping you motivated and accountable with a supportive network focused on creativity over comparison! |
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About me
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For as long as I can remember, I've loved drawing, art & the color pink. I dreamed of being an artist but when I started college, I changed my major to International Studies because I wanted to change the world.
Fast forward 8 years and two kids later....my love of art found me again. This time I let it lead me to create my own DREAM career as an Innovative Style Consultant! I'm so incredibly grateful to be doing what I absolutely LOVE. The best part is the joy that comes from creativity; it's contagious. Bit by bit we're spreading positivity---possibly, changing the world ;) |
Did you get your complimentary brand style assessment yet?
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