How'd you get into branding?
I started my business with one goal: spread creativity.
I'd imagine my interior redesign clients transform from feeling unhappy about their homes and daydreaming away on Pinterest to being so in love and proud of their home that they pin photos of it on Pinterest, sharing their creativity with the world!
What I didn't imagine was how much this vision would catapult my brand status and reach. It wasn't until I started noticing repeating patterns in the behavior of my clients and audience:
1. My clients kept coming back and telling me how excited they were about the new products and services I was offering. At first I misinterpreted this as not doing a good job. I thought that if they'd experienced a full transformation they wouldn't need my services anymore. One day, it finally hit me - no wait that's brand loyalty! (sigh...*shakes head* took me awhile lol)
2. My audience described my content with the same word "inspiring" which is a core value of my brand. Best of all was hearing them share about my brand to others without me even asking. That’s when I realized the POWER of having long-term brand vision combined with aligned messaging and images.
And I love love working with entrepreneurs to experience the same in their brand!
Read more about my branding services HERE.
What I didn't imagine was how much this vision would catapult my brand status and reach. It wasn't until I started noticing repeating patterns in the behavior of my clients and audience:
1. My clients kept coming back and telling me how excited they were about the new products and services I was offering. At first I misinterpreted this as not doing a good job. I thought that if they'd experienced a full transformation they wouldn't need my services anymore. One day, it finally hit me - no wait that's brand loyalty! (sigh...*shakes head* took me awhile lol)
2. My audience described my content with the same word "inspiring" which is a core value of my brand. Best of all was hearing them share about my brand to others without me even asking. That’s when I realized the POWER of having long-term brand vision combined with aligned messaging and images.
And I love love working with entrepreneurs to experience the same in their brand!
Read more about my branding services HERE.
So what's it for you?? What's your long-term brand vision?
Ever find it hard to describe your style?
You want that 'pulled together look' but the things you love don't seem cohesive... There's a link though! It's your aesthetic style. And you're already styling with it subconsciously...just imagine the possibilities when you start using it intentionally!
"Talking to Yun-A started a process of talking about and pulling out the images on my IG feed which I love and inspire me...It’s crazy how much more cohesive the images are together when I focus on what I really love."
- Keishin Hoshiko, mom + children's clothing designer of Hoshiko Clothing
- Keishin Hoshiko, mom + children's clothing designer of Hoshiko Clothing
About me
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For as long as I can remember, I've loved drawing, art & the color pink. I dreamed of being an artist but when I started college, I changed my major to International Studies because I wanted to change the world.
Fast forward 8 years and two kids later....my love of art found me again. This time I let it lead me to create my own DREAM career as an Innovative Style Consultant! I'm so incredibly grateful to be doing what I absolutely LOVE. The best part is the joy that comes from creativity; it's contagious. Bit by bit we're spreading positivity---possibly, changing the world ;) |
Did you get your complimentary brand style assessment yet?
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